Anti-shark fin soup billboards in China are helping educate the public about the harm shark fin soup is causing our oceans. Featuring Yao Ming, the ads can be bought by anyone for $100 and will appear for 1 year at a bus stop and other high traffic areas. The billboards have been around since last year, but their effectiveness are finally beginning to take shape and statistics show that 19% of the people in Beijing surveyed remembered seeing the billboards and 82% of those that say it said they would stop or reduce their consumption of shark fin soup.
Growing up in Asia I understand the importance of educating the Chinese public about the dangers of shark finning, rather than simply lashing out at them as cruel or ruthless for a practice that is obviously wasteful and ruthless. Many Chinese don’t know the dangers that shark finning poses. Shark fin soup is embedded in their culture and it is only natural for them to want and enjoy shark fin soup. It is so important for leaders and celebrities in China to stand up against shark fin soup and educate their people about the damage the shark fin industry is causing to our oceans.
Way to go Yao Ming!!
Interested in helping out? Visit here to buy an anti-shark fin billboard in China.
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